Someone said that Google Analytics (GA) is for sales and marketing, it is tool much of a stretch use if for supply chain management.
I certainly don't think so. Good marketing and sales capability means good forecast and synchronization with operations.
The proliferation of online commerce and use of analytics tools like GA has not only help to grow sales for operations synchronization, but ahead also developed better forecasts to minimize obsolete inventory. In fact, I think GA is about accurate forecasts and growing demand.
It will be interesting to develop a whole business to help companies reduce markdowns and write offs by adjusting prices and GA.
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