From selling fast fashion, many blogshops are offering customized products tailored to individual taste. Does that mean that each product has to be individually manufactured?
Certainly not. From the principles of Design for Logistics, some blogshops apply the principle of economic packaging and transportation for buying in bulk (sometimes by themselves and carrying it as hand luggage).
For some blogshop that customize products though, there are opportunities to batch produce, and standardize products as much as possible in a manufacturing process, and differentiate only at the end. For example, do you sew a bag first or print customized design on it first? your manufacturing process time is certainly shorter if you sew the bag first. The end result? the customer will be delighted that you are sending the customized product faster than they thought. You can also track and encourage customers to tag the company on Facebook or Twitter, and providing a bar or QR code for them to scan to retrieve the specifications easily. This helps promote the product, source new product ideas, and serialize products to track and trace the manufacturing specifications (e.g. zipper configuration or velcro, size? kind of stitching, etc...) for warranty purposes.
Additionally, one can also use concurrent and parallel processing principles to shorten production lead time. For example, can you print on both sizes of a pouch at the same time then sew it together rather than one side at time?
With Twitter and Facebook API we can even try to capture the popular text and designs to push possible designs to customers.
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