Below is a tabulation of rising searchings in Google Insights for 7, 30 and 90 days. For example, gangnam style is 60% times searched more in the past 7 days than 7 days before. Breakout means that it is searched more than 5000% times more than the previous period. One can easily download, or even poll Google Insights data to track rising trends. For example, if gangnam style suddenly becomes very popular in the past 7 days, you can have your own gangam style product design to capture impulse buys.
Similarly, I tried to use Google Trends to search for supply chain and logistics. Clearly, logistics as a search term is more popular. Someone is South Africa, Singapore, India, UAE, HongKong will likely see my posting if I use "logistics" in my post. There are also trending issues too, to complement Google Insights. In fact, you do not have to key in anything in the field to see what are the top overall searchs on the web.
Overlay this with Twitter posts for even better trendspotting? anyone? :)
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