Supply Chain Analytics For Small Businesses

When we have information on the probablity over several factors that may affect a decision, we can use simulation, or probability (decision) trees to find the option with the highest expected profit.

Probability can be used together with variability in information obtained (e.g. forecasts, demand, etc...) to build analytical models? like how many bus seats or hotel rooms can be overbooked to maximize my profit?

In fact, with so much data over the internet, we can now build our own analytical model right? one easy way to start is with google analytics for small businesses
http://www.google.com/analytics/product.html

Read also interesting article at WSJ on  the dearth of expertise in analytics, and its opportunities:
http://online.wsj.com/article/SB10001424052970203405504576602853746798820.html