Leveraging Global Resources for Personalization

Push-pull boundary in supply chains is very interesting, especially for small logistics companies further in the supply chain. customization and personalization nearer to the customer requirement reduces overall inventory costs. Professor MS Krishnan at Ross School of Business calls it the personalization from leveraging global resources. Our ubiquitious IPhone allows us to personalize use from apps,and almost everyone to develop their own apps. Build-a-Bear, Google Apps, Facebook, etc.. all allow people all over the world to contribute and users to customize.

So our down-stream logistics companies are doing more value added services like kitting, labeling, testing, quality control, repairs, they are essentially run manufacturing operations right? Can they value add in the increasing world of track and trace requirements, or even create new businesses from it?