Thursday, December 6, 2012

Free Delivery For Online Retailers

New models for online businesses are emerging. Products are being priced low with free delivery, but the lead time is much longer. Pricing low means orders will come in and businesses will have the economies of scale to pay for delivery. What is more customer information and orders can be analyzed to encourage loyalty. The whole works of customer acquisition, engagement, conversion and loyalty with Google Analytics can definitely come into play here.

Saturday, December 1, 2012

Advance Prediction And Classification Techniques

Below is a list of resources to understand advance prediction and classification techniques. Enjoy! :)

Neural network - http://www.data-miners.com/companion/Chapter7.ppt

Decision trees and Random Forest - http://www.cs.cmu.edu/~ggordon/10601/recitations/rec08/Rec08_Oct21.ppt

Principal Conponent Analysis (PCA) and Factor Analysis (FA) - http://sociology.about.com/od/Statistics/a/Factor-Analysis.htm

Gradient boosting method (GBM), same as regression! - http://en.m.wikipedia.org/wiki/Gradient_boosting#section_1

K nearest neighbor (KNN) - http://www.scholarpedia.org/article/K-nearest_neighbor

Least squares regression to lasso, ridge and elastic nets - http://www.stanford.edu/~hastie/Papers/B67.2%20(2005)%20301-320%20Zou%20&%20Hastie.pdf

Generalized additive model (GAM) - http://www.d.umn.edu/math/Technical%20Reports/Technical%20Reports%202007-/TR%202007-2008/TR_2008_8.pdf

Support vector machine (SVM) - http://docs.opencv.org/doc/tutorials/ml/introduction_to_svm/introduction_to_svm.htm