Thursday, December 6, 2012

Free Delivery For Online Retailers

New models for online businesses are emerging. Products are being priced low with free delivery, but the lead time is much longer. Pricing low means orders will come in and businesses will have the economies of scale to pay for delivery. What is more customer information and orders can be analyzed to encourage loyalty. The whole works of customer acquisition, engagement, conversion and loyalty with Google Analytics can definitely come into play here.

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