This blog covers new pull supply chain responsiveness and logistics concepts for hubs with good air and sea-freight connectivity like Singapore. Big data and web analytics are creating new demand opportunities, and help operations meet growing global regulatory standards. Very often, my work also involves helping online retailers improve operations. Discussions spans from raw materials serialization, to manufacturing, marketing and sales. Visualization and analysis techniques are also shared.
Thursday, December 6, 2012
Free Delivery For Online Retailers
New models for online businesses are emerging. Products are being priced low with free delivery, but the lead time is much longer. Pricing low means orders will come in and businesses will have the economies of scale to pay for delivery. What is more customer information and orders can be analyzed to encourage loyalty. The whole works of customer acquisition, engagement, conversion and loyalty with Google Analytics can definitely come into play here.
Labels:
Delivery,
Free Delivery,
Online Retail
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